1. 明确网站核心定位
通过市场调研确定目标用户画像，例如年轻健身群体需强调活力与互动性，而中老年用户偏好简洁界面与养生知识。同时需明确核心转化目标，如商品销售、服务预约或信息展示，并围绕目标设计用户路径。
2. 选择建站平台
- WordPress: 开源灵活，适合定制化需求，支持安装SEO插件
- Shopify: 电商首选，内置支付与物流系统，30分钟可搭建基础店铺
- Wix/SaaS工具: 零代码拖拽式建站，含响应式模板与基础分析工具
3. 设计网站结构与布局
采用黄金分割比例划分页面区域，核心信息置于首屏视觉焦点。导航栏需包含不超过7个菜单项，产品页使用高清图片+短视频组合展示。移动端需保证按钮尺寸≥48px，加载速度控制在3秒内。
4. 内容优化与SEO
- 在和中植入核心关键词</li>
<li>图片添加alt属性描述，文件大小压缩至500KB以下</li>
<li>每篇文案包含2-3个内部链接，外链至权威站点</li>
</ol>
</section>
<section id="section-5">
<h2>5. 测试与上线</h2>
<p>使用Google Lighthouse检测性能指标，重点排查404错误链接和跨设备兼容性问题。正式上线前通过A/B测试对比不同CTA按钮的点击率，持续优化转化漏斗。</p>
</section>
<section>
<p>零基础建站需遵循“定位-工具-框架-内容-数据”五步法，优先使用成熟建站平台降低技术门槛，通过结构化内容布局与持续测试迭代提升转化率。</p>
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